So focusing on making sure your business has a high rating with a decent amount of reviews should be a priority.Īs for the #1 recommendation for businesses who lost their position in the 7 pack, it's no different than before this change. In the near term SEO consultants are going to have a challenge in explaining to the client who used to rank #4 in a local pack why it's no big deal that they are not on page one anymore, when last week they were touting how awesome it was to be ranked #4! :)īased on the current display, particularly the "local finder", it does appear that ratings & reviews are much more prominent in the UI. While there certainly will be a loss in visibility and phone calls from those businesses that were in positions 4-7 in the previous local packs, the truth is those listings weren't generating much activity anyhow, which is likely one reason why Google removed them. This is true for both our multi-location business clients and our local directory clients. "We have been monitoring how the new Local packs have been affecting our clients and for the most part it has been a non-event thus far. Compared to standard SEO campaigns, local SEO relies much more on links from other local websites that are really relevant to your business. Link building within local SEO campaigns is incredibly important. And these are not only Google reviews, but also reviews on your Yelp page (currently used by Apple maps) and other local directory pages. So try to fix all the incorrectly formatted citations and earn new ones with proper NAP listed.īusiness reviews have a direct impact on local search rankings, so you need to spend some time acquiring them. You need to ensure that you have your full NAP (name, address and phone number) on every page of your website.įurthermore, you must use the exact same details/format when you mention your address on other websites (i.e. Ensure NAP consistency and build new citations.Claim and fill out your Google My Business listing.And this means that all the good old local SEO truths still apply. Keep in mind that the recent update was not an algorithmic change - nothing has changed in the way Google determines the most relevant businesses to show. Not yet listed in Top-20? Stick to the good old local SEO techniques. Depending on the time they run a search, the searcher sees 'Closes at _ ', 'Closes soon', 'Opens at _', or 'Closed now', so make sure to indicate your company's correct opening hours on your Google My Business page.Ĥ. Pay attention to opening and closing hoursĮach local listing's snippet now includes the business's working hours.Google has added an option for searchers to select only businesses that are above a certain rating. If you are in the restaurant business, your ratings are going to become even more crucial. More to that, the business card itself includes not only your overall review rating, but the number of bad reviews you have as well. Though no longer called Google reviews, the reviews from your Google My Business page are still used for local pack snippets. Add your business address that's consistent with the address on your website and local directories. Add a local phone number to your listing. Upload a high-resolution profile image and cover photo. Choose the correct categories for your business. Add a long, unique description that's formatted correctly and includes links. So, claim your Google My Business listing if you haven't done it yet, and do your best to fill out the important details:
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